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Snug Blossoms at the Hong Kong Flower Show 2012

Children in Hong Kong were given the opportunity to try out innovative loose parts play equipment SNUG at a spectacular horticultural event. SNUG was on display at the Hong Kong Flower Show between 16 and 25 March courtesy of Play Concept, distributor of the kit in the region.

The show attracted 560,000 visitors throughout the nine-day period.

“SNUG proved to be a hit with children throughout the show,” says Judie Au, Business Manager for Play Concept. “They enjoyed creating their own playscapes with the flexible equipment, and children of all ages and abilities were often seen playing together.

“Since the idea of loose play is new to Hong Kong, most children were introduced to SNUG for the first time, and play supervisors were on hand to demonstrate the equipment to the public.”
The versatile SNUG kit comprises a range of large scale, modular elements which can be mixed and matched to encourage creative, interactive play.

There are many different approaches to exploring the fun of SNUG, and both ‘free play’ and ‘guided play’ were explored at the event.

Free Play:
Participants were allowed to play with the SNUG elements freely, with Play Concept’s supervisors assisting on request.
“Children made many fascinating designs using the SNUG elements,” Judie says. “Parents were also encouraged to participate and interact with their children during the free play session. Parents’ participation in children’s play is very popular in Hong Kong.”

Guided Play:
Guided plays, with themes of flowers to befit the occasion, were designed by Play Concept’s play supervisors. Children designed playlands according to the play supervisors’ guidance.

“We were lucky that the weather, which is usually humid at this time of year in Hong Kong, was sunny and we could introduce SNUG to the public,” Judie says.

“SNUG provides the ideal play solution in Hong Kong, where green space is limited,” adds Cinzia Ferella, International Sales Manager for Sutcliffe Play which manufactures SNUG in the UK.

“The versatile kit can be used both indoors and outdoors, and encourages children to create different environments every day, keeping play exciting.”

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