Swing Seats and Spares Direct to you at sutcliffeplaydirect.co.uk

Call us on 01977 653 200

Privacy Policy

Here at Sutcliffe Play Ltd, your privacy is very important to us. Our privacy policy explains what personal data we collect from you and how this is used and stored.

This document may be changed from time to time so please check back to this policy to ensure you are happy with any changes made. By using our website, you are agreeing to be bound by this policy.

If you would like to discuss our Privacy Policy please send an e-mail to info@sutcliffeplay.co.uk or write to Sutcliffe Play Ltd, Waggon Lane, Upton, Pontefract, West Yorkshire WF9 1JS. Alternatively you can call 01977 653200.

Who are we?

Sutcliffe Play Ltd design and manufacture playground equipment and we supply products worldwide. We are part of the Sutcliffe Group Ltd (Registration Number: 01761194). The registered address is Sutcliffe Play Ltd, Waggon Lane, Upton, Pontefract, West Yorkshire WF9 1JS.

How do we collect your information?

We collect your information via the Sutcliffe Play Direct website when you place an order or through our Sutcliffe Play website when using the following forms:

Contact Us, Newsletter Request or Request a Call Back.

We also collect data if an enquiry is made via the telephone or through contact with one of our Sales Representatives.

What information is being collected?

The personal information which can be collected is your Name, Phone Number, E-mail address, Town/City, Postcode, Company and Country. We also collect IP address details and information on pages accessed and when.

Why do we collect data?

We collect this data primarily to help process your order or enquiry. To respond to you with an accurate quotation or follow up from the details entered into the website to help answer your questions. All our data is stored within our secure database and we take care to ensure that this information is protected.

How will the information be used?

We may use your information in a number of ways:
To process your order.
To provide you with a quotation which, if requested, may require a project/site meeting which will be attended by one of our Sales Team.
To answer questions or inquiries with our product range or services across the group
To notify you of changes to our services
To notify you of special offers or new products within the website/company
To send you communications which have been requested and/or may be of interest  to you
To share our latest company news and developments across the group
To speak with you regarding a previous inquiry or opportunity

Data for the purpose of order handling

For the purpose of contract fulfilment, personal data collected by us is transferred to the transport company commissioned with the delivery, provided this is required for delivering the goods.

For the processing of payments we pass on your payment data to the authorized banking institutions

RealEx Global Payments are our preferred payment gateway Global Payments has been accredited with the Account Information Security (AIS) certification by VISA. Global Payments is compliant with PCI DSS Version 3.2, the highest level of PCI compliance. Further information can be found at https://www.globalpaymentsinc.com/en-ie/accept-payments/ecommerce/security

If paying through PayPal, credit card via PayPal, direct debit per PayPal or, if offered, purchasing on account via PayPal, we transfer your payment data to PayPal (Europe) S.a. r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as “PayPal”) for the purpose of payment processing. For details on the PayPal details of the PayPal privacy policy can be found at: https://www.paypal.com/uk/webapps/mpp/ua/privacy-prev

How long do we hold data for?

We hold your data on the system as long as necessary for the current shared interest to apply, or unless you, the customer ask us to remove the data. You have the right to request a copy of your information held with Sutcliffe Play in the form of a ‘Subject Access Request’ or request ‘To Be Forgotten’ using the relevant forms that can be found here.


Who will your data be shared with?

We will not sell or rent your data to third parties and we will not share your data with external agencies for marketing.

We do however share delivery details with external courier services to be able to deliver you orders. We will always use a reputable service that complies with GDPR.

We may also need to share your details with Distributor’s of our products, for them to deal with your enquiry directly. Information will only be shared if we feel there is a shared interest based from your initial contact with us and your details will be stored securely.

Third Party Group Company

As we are part of the Sutcliffe Group, your data may be passed to our Distributor’s to deal with your enquiry. Information will only be shared if we feel there is a shared interest based from your initial contact with us and your details will be stored securely.

Your options going forwards

We always offer each customer a choice to receive information from us.  If you do not wish to receive marketing communications please check the relevant box located on the form where we collect your information.

We offer unsubscribe and opt out options on all our marketing materials and you can either select the opt out feature or call us on 01977 653200 or email on  info@sutcliffeplay.co.uk to stop receiving any communications.

You have the right to request a copy of your information held with Sutcliffe Play in the form of a ‘Subject Access Request’ or request ‘To Be Forgotten’ using the relevant forms that can be found here.

Security and Profiling

To remain compliant with GDPR we regularly update our website platforms and associated plug-ins. Our websites are hosted by WP Engine with Secure Sockets Layer security so that our browsers know they are visiting a secure website. Google Chrome will warn the user if a site does not have SSL. It is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

Data collected via our website is transmitted over the internet and still cannot be guaranteed to be 100% secure. We strive to protect your details and security, once in the database, to a high level.

We use your information for creating a profile within the database to ensure you are contacted in relation to any shared interest you may have with us.


Our websites use “cookies” serving to make our Internet presence more user-friendly, effective and secure, e.g. to accelerate navigation on our platform. Furthermore, cookies allow us to measure the frequency of website visits as well as general navigation.

Cookies are small text files stored on your computer system. Please note that some of these cookies are transferred from our server to your computer system, these are Session Cookies. They are characterised by being automatically deleted from your hard drive upon the end of the browser session.

Other cookies remain on your computer system and allow us to recognize your computer system during your next visit, Permanent Cookies. You may certainly decline these cookies at any time provided your browser permits this. Please note that once your browser is set to decline cookies from our website certain features of this website may not be available or restricted.

To gather the relevant information we use both Google Analytics and Google Adwords. Details of security for both of these can be found can be found at https://policies.google.com/privacy

A cookie in no way gives us access to your computer or to any information about you other than data you choose to share with us.

Links to other websites

Our website may contain links to other external companies’ websites of interest. However, once you have used these links and leave our site, you should note that we do not have any control over that website. Therefore, we cannot be held responsible for the protection and privacy of any information which you provide whilst visiting such sites. Individual Privacy Policies should be reviews for these websites.

Aged 16 and under

We are always concerned about holding data of minors, therefore if you are aged 16 or under please seek parental consent and permission before providing us with personal information. 

Policy Update

This policy was last updated in May 2024.

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